Branded Collateral
JoAnn Fabrics
My Role.
During my time with JoAnn Fabrics, I functioned as a leading designer for many “Special Projects” on my team. This meant being multi-functional and wearing many hats for the company that included photo art direction, print and layout design, email and social media marketing, & more.
Some of my favorite work with JoAnn included their seasonal PR Kits & Lookbooks that allowed fans of the nationwide-beloved brand to engage with real creators and enable the DIYer movement of customers.
Make it stand out
2014 Fall Lookbook
A seasonally inspired lookbook that was full of influencer-created content from DIY hacks, to crafts for your kids. Each featured piece of content linked out the a “how-to” for customers to buy their supplies and create their own unique craft of the season.
Retail Installation Design & Photo Art Direction
2015 Easter Concept
Front of Store Concept
Illustrative Reversible Panels
Hanging Lantern Concept
Hanging Lantern Concept
Make it stand out
2014 Winter Lookbook
A seasonally inspired lookbook that was full of influencer-created content from DIY hacks, to crafts for your kids. Each featured piece of content linked out the a “how-to” for customers to buy their supplies and create their own unique craft of the season.
Retail Installation Design & Photo Art Direction
2015 Cottage Couture Concept
Front of Store Concept (side 1)
Front of Store Concept (side 2)
Finished Installation
Finished Installation - Close up
Finished Installation - Close up
Retail Installation Design & Photo Art Direction
2014 Holiday Concept
Front of Store Concept (side 1) - 3D Fireplace Shelving
Front of Store Concept (side 2)
Finished Installation