Production & Conception Design
Nike Spring Launch 2016
My Role.
As part of a cross-functional team, I aided in the concept development for a branded product launch campaign. This included custom creative installation designs for stores nation-wide, along with pixel-perfect production design to build the graphics needed for hundreds of stores across the country.
The creative included applications such as laser-cut acrylic stands, 3D product installations, stanchion signs, floor graphics, full-scale retail environments and layered display pedestals.
A product launch campaign that involved 3D rendering & production of retail installations across the United States.
Many of these graphics were then retrofitted for each franchised store, for a more cohesive & exciting display. Each retailer received a unique treatment for their product that was tailored to the unique space in each location.
