Better informing users of critical events by enhancing the BLE Tracker workflow
The Milwaukee Tools Bluetooth Tracking Tag is a compact, rugged device that helps users locate tools and equipment using Bluetooth connectivity. Designed for jobsite durability, it pairs with a mobile app to show real‑time location data, status alerts, and battery life—making it easier for professionals to keep track of gear and reduce loss or downtime.
After the product launched, a large number of service tickets came in reporting dead or underperforming coin cell batteries. On average, 35% of tracking devices were flagged for service, even when their batteries still had plenty of life. This created wasted service hours and unnecessary costs.
Investigating the issue, we discovered a combination of firmware limitations and inaccurate battery status alerts were the root cause. The solution focused on improving data accuracy and giving users clearer, more actionable information.
By leveraging reusable interaction patterns, we quickly improved the user experience for battery alerts and device replacements. These patterns allowed us to deliver clear, actionable guidance, reduce false service tickets, and streamline the path to purchase—all while minimizing development effort.
Adjusting Battery Thresholds
Lowered the alert threshold from 50% to 25% so users are notified at the right time, reducing false “Dead” battery reports. Added color-coded indicators (green, orange, red) to show urgency clearly.
Business Impact
By adjusting battery thresholds, adding clear visual cues, and providing contextual in-app guidance, we drastically reduced false “Dead” and "Dying" alerts for tracking devices. This improved user experience and lowered unnecessary service costs.
Began with
35:100
Units falsely reporting as dead or dying
Ended with
5:100
Units reporting dead or dying
False Reports
0
No New Tickets
Results